Harry Chapin Food Bank unveils refreshed brand as organization enters new chapter
Updated visual identity reflects the food bank’s growth while retaining the name, mission and legacy recognized throughout Southwest Florida
Harry Chapin Food Bank today unveiled a refreshed brand identity that reflects how the organization has grown and evolved while looking ahead to the future of hunger relief in Southwest Florida. The refreshed brand reintroduces the familiar tagline – “fighting hunger. feeding hope.” – reinforcing Harry Chapin Food Bank’s mission: To lead our community in the fight to end hunger.
The organization will retain the Harry Chapin Food Bank name, which carries strong recognition throughout Southwest Florida and honors Harry Chapin’s legacy as an advocate in the fight against hunger. The updated identity moves beyond the guitar featured in the previous logo, introducing a more modern visual identity and updated color palette.
“This new look reflects how much Harry Chapin Food Bank has grown and where we are headed,” said Richard LeBer, president and CEO of Harry Chapin Food Bank. “We are entering an exciting new chapter for our organization, one that will strengthen our ability to serve Southwest Florida for generations to come. Our refreshed brand represents that future while staying grounded in the mission and legacy that have guided us for more than four decades.”
The new identity was developed through a stakeholder-driven process. Harry Chapin Food Bank first surveyed stakeholders to understand perceptions of the existing brand and what they wanted to see evolve. Design concepts developed from that feedback were reviewed by the organization’s Board Marketing & Development Committee, which narrowed the options to several finalists. Those concepts were then tested through a confidential survey with a smaller sample representing stakeholder groups before the final identity was selected.
The brand launch comes during a significant period of growth for Harry Chapin Food Bank. The organization serves more than 300,000 neighbors each month across Charlotte, Collier, Glades, Hendry and Lee counties through its programs and Feeding Network of more than 175 agency partners.
Harry Chapin Food Bank is preparing to open its new 110,175-square-foot Hunger Action Center in Fort Myers. The facility will more than double operational capacity and strengthen the food bank’s ability to respond to growing needs, support its Feeding Network and prepare for future emergencies.
The food bank is also preparing to begin construction in 2027 on a new facility in Naples that will expand its ability to serve neighbors and support agency partners in the southern portion of its five-county service area. The Naples facility is expected to open in 2028.
The refreshed brand will begin appearing today across Harry Chapin Food Bank’s website, social media, communications and other materials. Vehicles will transition to the new identity over the next few months.
About the Harry Chapin Food Bank
Harry Chapin Food Bank is the largest hunger-relief organization and only Feeding America member in Southwest Florida, serving Charlotte, Collier, Glades, Hendry and Lee counties. Through its Feeding Network of more than 175 agency partners and direct-service programs, the food bank provides nutritious food and resources to neighbors throughout the region. In 2026, Harry Chapin Food Bank distributed 40 million pounds of food, including 16 million pounds of fresh produce, and serves more than 300,000 neighbors each month. Its mission is to lead our community in the fight to end hunger. Harry Chapin Food Bank is an Agency Partner of United Way, Blueprint Partner of the Naples Children Foundation, a Four-Star Charity rated by Charity Navigator and Platinum-rated by Candid. For more information, visit HarryChapinFoodBank.org or call 239-334-7007.