Vizcarra named general manager of Doc Ford’s Rum Bar & Grille

HM Restaurant Group has promoted Rebecca Vizcarra to general manager of Doc Ford’s Rum Bar & Grille on Fort Myers Beach. Vizcarra is a seven-year veteran of the company.

“Rebecca is a valued member of the Doc Ford’s team, bringing creativity, positivity and passion to everything she does,” said Joe Harrity, a partner with HM Restaurant Group, which manages Doc Ford’s four Southwest Florida and St. Petersburg locations. “From the start, she has embraced the people-first culture that makes HM Restaurant Group feel like family.”

As general manager, Vizcarra oversees day-to-day operations and team members while elevating the restaurant’s commitment to legendary service and award-winning food. A certified guest service professional, she looks forward to growing professionally and personally in her new role.

“I’m excited for the opportunity to be creative and learn new things,” said Vizcarra. “I love being able to bring new ideas to the table and continue growing within the company. Working for HM Restaurant Group is incredible because they are all about the people. Everyone is valued and being part of such a strong team makes it feel like home.”

Vizcarra’s journey with HM Restaurant Group highlights the company’s commitment to growth, creativity and building lasting connections through a supportive team environment.

A 2026 Gulfshore Business Best Place to Work for two consecutive years, HM Restaurant Group celebrates a family-oriented, people-first philosophy rooted in hospitality, innovation, quality and a commitment to the Southwest Florida community and the revitalization of Fisherman’s Wharf on Fort Myers Beach. Its culture is built on mutual respect and pride in the company’s brands, which also include Dixie Fish Company, Bonita Fish Company, Bayside Private Events and The Marina at Bonita Fish Company.

Philanthropy and community outreach have been hallmarks of HM Restaurant Group since its inception. Doc Ford’s Hospital Drink program, which donates $1 from each sale of select drinks, has raised a cumulative $140,000 for Golisano Children’s Hospital of Southwest Florida, Johns Hopkins All Children’s Hospital in St. Petersburg and the C.W. Bill Young Department of Veterans Affairs Medical Center.

The company also supports Captains For Clean Water’s initiatives to improve the health of the Florida Everglades and Florida Bay through Send it South cocktails, raising a collective $11,000. The “Ding” Darling Doc Ford’s Tarpon Tournament has donated over $2 million to Sanibel’s J.N. “Ding” Darling National Wildlife Refuge since 2012. The 15th annual tournament is May 14, 2027.

Doc Ford’s Rum Bar & Grille is open daily at Fishersmans Wharf on Fort Myers Beach from 11 a.m. to 10 p.m.