Fins Up! Beach Club to open Monday at Margaritaville
Margaritaville Beach Resort Fort Myers Beach announced its pool area will open Monday, Jan. 29 at Fins Up! Beach Club. The club features a 15,000 square-feet pool. Margaritaville is celebrating the occasion with a casual “first splash” ribbon cutting at 10 a.m. The public is invited to attend with day passes available for purchase at the resort.
Overlooking the Gulf of Mexico with direct access to the beach, Fins Up! Beach Club features an expansive sundeck surrounding the lagoon pool and seating areas where resort guests can enjoy poolside food and beverage service along with daily live entertainment. The 5 o’Clock Somewhere Bar & Grill features 60 bar stools and additional seats for dining. Adjacent to the pool is the old Cigar Hut, which will become the new Salty Rim once the interior work is completed and will feature gourmet hot dogs and pizza along with frozen concoctions.
Located at 251 Crescent St., Margaritaville Beach Resort Fort Myers Beach sits on 7.25 acres on Fort Myers Beach with direct beach access and views of the Gulf of Mexico. The resort features 254 guest rooms. All restaurants, as well as the 43,000-square-foot Sunset Terrace, are open to the public. Valet parking is available for guests and the public at a daily rate.
Prices for a day pass will vary based on the resort’s occupancy. According to a media release put out through Margaritaville, day pass prices are currently $60 on weekdays and $65 on weekends.
Wristbands are required for entry to Fins Up! Beach Club and are provided at check-in to registered resort guests. According to the Margaritaville Beach Resort website, parking is $10 for up to three hours, $25 up to eight hours and $35 overnight. After 5 p.m., parking is complimentary with a $50 food and beverage receipt.

