Radio listeners ready for Bubba the Love Sponge
Radio personality Bubba the Love Sponge’s top-rated talk morning program, currently heard on Cox Radio stations WHPT-FM/Tampa (102.5 The Bone) and WFYV-FM/Jacksonville (Rock 105), will soon be heard on four more radio stations, covering the Florida cities of Miami, Orlando, Fort Myers and Richmond, Va.
Beasley Broadcast Group station WRXK-FM/Fort Myers (96 K-Rock), will begin broadcasting the “Bubba the Love Sponge Show” on Monday, Jan. 5.
The show is broadcast live from 6 to 10 a.m. ET from Bubba’s own custom, multimedia studio in Tampa, which is regularly visited by stars from the worlds of sports, comedy, music and film/TV/video.
Because the “Bubba the Love Sponge Show” is now available for syndication, and Bubba’s agent, Thomas J. Bean, is currently talking with additional interested radio stations, additional markets will subsequently be announced.
Bubba said, “First, we have to thank Cox for believing in us. They knew there was a certain amount of risk hiring us to return to terrestrial radio. Now that it has paid dividends in Tampa and Jacksonville, we couldn‚t be more pleased with their enthusiasm for adding our show in additional markets. Furthermore, we are elated to be working with Beasley Broadcast Group, and feel that their firm commitment to our show has laid the groundwork for a long and fruitful relationship.”
The most recent Arbitron radio ratings survey (Summer 2008) shows that Bubba’s morning show on WHPT-FM is the most-listened-to in the Tampa-St. Petersburg-Clearwater market (metro area ranking 18) and the most popular program with radio’s most desirable audiences. The show is No. 1 in 10 demographics, notably with persons and men aged 12-plus; with persons and men aged 18 to 34; and with persons and men aged 25 to 54.
The achievement illustrates Bubba’s continued lead in the top spot for the third consecutive ratings period since he made a triumphant return to local airwaves in January 2008, and is one of the fastest moves to the number-one spot in radio history. In Jacksonville, his first syndicated market outside of Tampa, Bubba has already achieved No. 2 with persons 25 to 54.
Brad Beasley, vice president and market manager of Beasley Broadcast Group, said, “96 K-Rock has been rocking southwest Florida since 1986. One thing remains constant; our listeners expect a certain type of entertainment and we’ve always delivered. Bubba represents yet another new and exciting chapter for our legendary K-Rock morning show.”
For more, visit btls.com.