Lee VCB begins fall promotion
To the editor:
This month, the Lee County Visitor & Convention Bureau will begin promoting our third annual Islands FallFest to drive fall visitation to The Beaches of Fort Myers & Sanibel.
These offers will appear on our consumer website at www.FortMyers-Sanibel.com on a special Islands FallFest themed landing page; and all of our marketing efforts will drive consumers to the website to check out our great fall events, along with your corresponding deals and packages.
We will deploy an Islands FallFest themed e-mail to our consumer opt-in database of more than 100,000 brand loyalists on Wednesday, August 25. In addition, we will direct mail a fall-themed brochure to 25,000 past inquires in Florida, Illinois and New York; and we will include the brochure in all future inquiry fulfillment packets from now through mid-November.
We thank you in advance for participating in Islands FallFest, which runs from September to November 2010 and promotes all events in the destination during those months. Of particular note are: the fifth annual Calusa Blueway Paddling Festival, the 21st annual “Ding” Darling Days, the 24th annual American Sandsculpting Championship Festival, Florida’s Creative Coast weekend and the Downtown Fort Myers Artwalk.
We hope you share our enthusiasm for our third annual Islands FallFest. We are pleased with the response to our first two FallFest promotions and anticipate another favorable response this year.
Tamara Pigott
- Executive Director
Lee VCB