Local media firm earns top honors
Susan Bennett Marketing & Media, L.C., has won three statewide awards on behalf of its clients from the Florida Public Relations Association.
The awards were presented for excellence in public relations at the annual FPRA conference at the Naples Grande Beach Resort recently. It marks the 17th consecutive year that Susan Bennett Marketing & Media, L.C., has been recognized, making it one of the most honored marketing firms in Florida with more than 180 awards for campaigns on behalf of its clients.
Two Awards of Distinction and a Judges Award (for achieving maximum results using a minimum amount of money) were presented for the following:
Physicians’ Primary Care of Southwest Florida Award of Distinction in the Promotional/Marketing category for a two-year branding campaign, “Let Our Family Take Care of Your Family,” that included a new logo, strategic news announcements, sponsorships, advertising, newsletters, and website development. Physicians’ Primary Care is the largest independent multi-specialty practice in Southwest Florida with medical specialties in internal medicine, family practice, obstetrics, gynecology, and pediatrics.
Southwest Florida Addiction Services Award of Distinction and a Judges Award for “Spend A Night In Instead of a Night Out,” a donor thank you campaign in which “Stay At Home” kits containing gift certificates for Domino’s Pizza and Blockbuster movie rentals were sent along with popcorn, candy and moist towelettes to 300 super-busy donors. The entire campaign was underwritten by Edison National Bank, Domino’s Pizza and Blockbuster Video, with no expense at all for SWFAS, which is a not-for-profit organization. SWFAS is the region’s leader in substance abuse prevention and treatment and treats 6,000 people per year for alcohol and drug addiction.
Susan Bennett Marketing & Media, L.C., is a full-service public relations and marketing firm based in Fort Myers that was founded in 1991 by Susan Bennett, an accredited public relations professional, certified public relations counselor, and a charter member of the Counselors’ Network for the state’s most experienced professionals. Bennett, a former Gannett Co. executive and member of the launch team of USA TODAY, represents for-profit and not-for-profit organizations throughout Southwest Florida and specializes in commercial, health care, governmental entities and higher education.