Lee VCB holds annual Team Tourism Summit
The Lee County Visitor and Convention Bureau will host its annual Team Tourism Summit from 8 a.m. to 4:30 p.m. on Oct. 9, at Sanibel Harbour Resort & Spa.
The morning session for the organization’s annual meeting will include a presentation of the VCB’s 2009-2010 integrated marketing plan, including new data analytics to drive marketing outreach and co-op program opportunities for industry partners.
Cindy Novotny of Master Connection Associates will deliver the keynote address, “Now More Than Ever, Destination Teamwork.” Her motivational and educational presentation will focus on creating a stimulus business plan, value messaging, providing a ROI for clients and creating a sense of excitement about the destination. She will also offer breakout sessions that will include prospecting for new business in a tough economy, adding value to existing customers and presenting the destination to win more business.
“It is more important than ever that our industry work as a team, to not only get through the current economy, but also to thrive as we weather this recession,” said VCB Executive Director Suya Davenport. “To do that, we are stressing heightened teamwork, superior customer service, new product development and tourism advocacy in all of our initiatives for the coming year.”
Novotny has been featured in the Wall Street Journal, Successful Meetings and Training Magazine. She has been branded the “Radical Mentor” by executives for her straight-forward no-nonsense approach to leadership. In addition, she has been recognized by the Hospitality Sales and Marketing Association International as one of the top 25 “extraordinary minds in sales and marketing.” As the author of “Living with No Balanceand Loving It!” she challenges people to feel good about doing it all and living in a less than balanced world.