Lee VCB launches promotional road tour
For the third consecutive year, the Lee County Visitor & Convention Bureau representing The Beaches of Fort Myers & Sanibel on southwest Florida’s Gulf Coast is conducting a year-long promotional road show to bring the popular vacation destination to prospective visitors in key feeder markets throughout the U.S.
The Island Treasures Tour features a 40-foot-long recreational vehicle wrapped in dramatic destination images designed to help position the destination as “Florida’s authentic island sanctuary.” In its first two years, the RV was on the road more than 400 days stopping at more than 200 consumer events and reaching more than 1.5 million consumers. Its 2008 and 2009 tour stops included consumer events, travel agencies, meeting planners’ offices and the state’s legislative session in Tallahassee much of which will continue in 2010 with appearances at travel and outdoor-themed consumer shows, art festivals, boat shows, and spring training games throughout Florida and in key feeder markets such as Boston and New York.
The primary objective of the continuing tour is to increase visitation to the destination among targeted consumers with a special emphasis on first-time visitors, but it also is designed to entice increased business from meeting planners, travel agents and tour operators and to help build relationships with key legislators to further the destination’s political needs.
The Island Treasures Tour RV is fully equipped with a patio sales/display area, meeting area, VIP reception area, large flat-screen television monitors and surround sound. In addition, the RV has a solar charger for its battery; and the crew uses eco-friendly cleaning supplies and recycles as much as possible. Plus they promote recycling to consumers at all events by providing bins.