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Margaritaville groundbreaking ceremony Aug. 13

Chamber, Friends of the Arts to hold celebration at former Pierview Hotel property

By Nathan Mayberg - Editor | Aug 3, 2021

There will be a groundbreaking for the Margaritaville project on property owned by TPI off of Estero Boulevard on Fort Myers Beach on Friday, Aug. 13. / Photo by Nathan Mayberg

On Aug. 13, the 17th anniversary of Hurricane Charley will be noted by the developers of Margaritaville as they put shovels in the ground at the Pierview Hotel property off 1160 Estero Boulevard for a ceremony to kick off the demolition and construction project that is expected to last two years.

The Town of Fort Myers Beach Council approved a permit for a groundbreaking ceremony to be held on that date for a catered event sponsored by the Fort Myers Beach Chamber of Commerce and the Fort Myers Beach Friends of the Arts.

While open to the public on the beach side, the event in the outdoors tent will be restricted to invitees only due to the nature of the construction site, TPI spokesperson John Gucciardo said. The event will get underway at about 3 p.m. with a groundbreaking to take place at about 3:15 p.m.

Fort Myers Beach Chamber of Commerce Executive Director Jacki Liszak said the event will include music and refreshments and run until about 6 p.m. The groundbreaking will be on the beach, she said. At Monday’s meeting, Liszak said the event will include 1172 Estero Blvd., the former Cigar Hut site.

“We are so proud to be part of the long overdue revitalization of that area,” Gucciardo said. He noted the damage brought on by Hurricane Charley to the downtown area in what was one of the worst hurricanes to hit Fort Myers Beach and Florida.

A groundbreaking for the Margaritaville project will be taking place on property previously occupied by the Pierview Hotel on Aug. 13 underneath a tent on the beach. The event will be restricted to invitees only though beachgoers from the public are welcome to view the festivities from the beachside. / Photo by Nathan Mayberg

“We will be following all of the CDC guidelines,” he said. “Unfortunately, because the property in question is a construction site, access to the actual groundbreaking ceremony will be limited to invitees only.” The event will also be streamed live on the company’s Facebook page, he said.

“We hope to see many of our loyal supporters there that day,” Gucciardo said.

There will be parking available at 151 Crescent Street.

At the same meeting Monday, the town council voted unanimously to accept the conveyance of property at 1054 Fifth Street from TPI-Fort Myers Beach. The exchange of property between the town and the developers was part of the town’s approval of the Margaritaville project in 2018.

The resort will include 254 rooms and approximately six acres of commercial space spanning both sides of Estero Boulevard.