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Branding plan moves forward for town

By Staff | Mar 18, 2020

After months of buildup, the branding and marketing strategy options for Fort Myers Beach has arrived in the form of a dolphin, palm trees and a multi-colored logo of FMB and FMBeach.

Sharon McCormick, director of business attraction and marketing for Redevelopment Management Associates, presented to the Town of Fort Myers Beach Council the top choices for going forward. A third option of a dolphin, pelicans and palm trees did not make the cut with the town council at its most recent meeting March 13.

The town can also use different options for its marketing, McCormick said.

Vice Mayor Ray Murphy liked the logo that says FMB on Estero Island with palm trees. Hosafros and Cereceda said they liked FMB and FMBeach with Estero Island underneath. Shamp liked the logo as FMBeach with Estero Island underneath.

Photos of the logos weren’t available as of Monday, McCormick said.

“With the adoption of the brand on Friday, we are now developing the final files for the Town, so at this time, there are no images to share other than the PowerPoint we presented,” McCormick stated in an email.

With the current climate of shutdowns and cancellations of public events, “it will be more important than ever to have the right messaging strategy,” McCormick told the town council.

Tourism will explode after the current coronavirus-related slowdown, she said.

“This was all part of our strategic plan,” Mayor Anita Cereceda said. “This wasn’t necessarily that we wanted to change everything or anything else. This was something we strategically planned for.”

McCormick said she was looking forward to working with the town’s new public information officer. Town Manager Roger Hernstadt said on Monday that an offer has been sent to the prospective public information officer with an expected start date of April 6.