To the editor:
The Lee County Visitor & Convention Bureau is excited to announce new additions to the Cooperative Advertising Program! Lee County stand-alone newspaper inserts will be distributed three times during the spring and summer in four of Florida's leading newspapers. These four-page inserts will be distributed on Sundays via the Miami Herald, Orlando Sentinel, Sun-Sentinel and Tampa Bay Times on May 6, June 3 and August 19. Each insertion date will have a circulation of 200,000, each of which have employed sophisticated research and media targeting technology to reach households that exhibit high propensity to visit Lee County.
The first two insertion dates will be based around our "Uncharted Summer" promotion, which will encourage in-state travel to The Beaches of Fort Myers & Sanibel by marketing the destination as an uncharted territory filled with new sights, sounds and experiences. The third insertion in August will be focused on a fall promotion.
All partners who participate in the summer inserts are required to include a "value message/offer" for the summer season. These offers will also be included on the "Uncharted Summer" section of FortMyers-Sanibel.com.
If you would like to sign up for one or more of these new opportunities, please log on to coop.leevcb.com using your username and password. Please note that these new additions have been made available for sign up beginning Monday, March 19, at noon. Hurry as space and materials close for the May Insert on Friday, March 23! ?